MENTAL METRICS LAB
sport-focused psychological assessment service
ASSESS
ANALYZE
ACHIEVE
WE DON'T DO GUESSWORK, WE DO METRICS
Mental Metrics Lab is a sport-focused psychological assessment service that delivers data-driven insights to help teams and organizations unlock the mental side of elite performance. Founded by Certified Mental Performance Consultants with decades of combined experience, we specialize in helping athletes and coaches identify the psychological strengths and developmental areas that influence success in high-performance sport.
WE PROVIDE ATHLETE'S THE SELF-KNOWLEDGE TO ACCESS AN ELITE PERFORMANCE MINDSET
When athletes know what’s driving their mindset—what helps them thrive or gets in the way—they become more coachable, more confident, and more consistent.
Mental Metrics Lab empowers athletes and coaches with that awareness, enabling:
- Focused conversations
- Better alignment between athlete needs and coaching strategies
- Development of team-wide mental resilience and performance mindset
This is the difference between hoping for growth and— engineering it.
OUR PROCESS
At Mental Metrics Lab, the assessments we use are backed by research, and designed to capture the information that truly matters for elite performance. They’re efficient, athlete-friendly, and quick to complete. Each submission is carefully reviewed by Certified Mental Performance Consultants® who bring extensive expertise to the interpretation process. We deliver timely, thoughtful reports tailored to provide clear, actionable insights—giving teams and athletes a focused understanding of their mental performance profile and how to improve it.
WHY USE MENTAL MENTRICS LAB
You wouldn’t train speed or strength without measuring it. Why treat mental performance any differently?
Our assessments give coaches and athletes a clear roadmap. By identifying key mental strengths and development areas, athletes receive focused, actionable insights that guide their mental training. We know that mental skill development doesn’t have to be confusing—it becomes clear, personalized, and purposeful with the right starting point.
Every athlete is unique. Every team is unique. That’s why our reports are tailored to the individual and team, helping them understand how to manage the mental demands of both training and competition. With deep expertise in high-performance sport environments, we ensure our recommendations are not just data-driven—but practical, relevant, and ready to apply.
OUR STORY
Mental Metrics Lab began with a shared passion for unlocking the psychological side of performance. As consultants we know we can do a better job when the work is targeted to support strengths and reduce gaps. Our tools do that.
The story started in 2009 at the University of Lethbridge. Joshua Hoetmer joined Dr. Sharleen Hoar in her work with the Emotion and Sport Performance Lab. This Lab was internationally recognized for the study of emotions, stress, anxiety, and coping in sport. This research informed their practice of designing and implementing mental skills training programs.
Joshua and Sharleen, took their practices away from the University of Lethbridge in different directions. Sharleen leads at the highest levels of Canadian sport as the Mental Performance Lead at Canadian Sport Institute Pacific and Sport Scientist Canada. In these roles she continues to innovate cutting edge service delivery for national and Olympic/Paralympic level athletes. Josh designs and implements cutting edge mental training services with provincial and national groups. Josh’s work is recognized in his associations with the Western Hockey League and professional hockey players.
As a team, Sharleen and Joshua have reunited—this time with a clear, bold vision: to bring precision, clarity, and actionable insight to mental skills training through informed assessment.
OUR TEAM
Dr. Sharleen Hoar
PhD, CMPC, High Performance Sport Scientist (Canada)
Dr. Sharleen Hoar is an Internationally recognized Certified Mental Performance Consultant® and High Performance Sport Scientist leader in Canada. Sharleen supports athletes and coaches at the highest levels of international competition, including the Commonwealth Games (2014), Pan American Games (2015), and through five Olympic and Paralympic Games—Vancouver 2010, Sochi 2014, Rio 2016, Tokyo 2020, and Paris 2024. Over the past decade, she has worked with Provincial and National team athletes across a wide range of sports, including badminton, bobsled, cross-country skiing, cycling (BMX racing, mountain bike, road, and track endurance), women’s rugby 7s, soccer, swimming, triathlon, and paratriathlon. Sharleen holds a PhD in Sport and Exercise Psychology from the University of British Columbia and an MSc in Applied Sport Psychology from the University of Idaho. She is an active applied researcher with her current collaborative work on emotion regulation, the science of practice, and performance recovery in high-performance sport.
Joshua Hoetmer
MA, CMPC, CT
Joshua Hoetmer is a Certified Mental Performance Consultant® and Counselling Therapist with over a decade of experience helping athletes thrive in high-performance environments. As the founder of Hoetmer Mental Performance Consulting (HMPC Ltd.), Joshua brings a unique blend of evidence-based practice and practical insight to his work with elite athletes and organizations. Over the years, Joshua has supported a diverse range of clients—from up-and-coming prospects to seasoned professionals—across sports like hockey, baseball, lacrosse, and basketball. His portfolio includes work with Hockey Canada, the Saskatoon Blades (WHL), Vauxhall Academy of Baseball, Saskatchewan Rush (NLL), Saskatoon Berries (WCBL), and Movember’s “Breaking the Ice” mental health initiative. He also contributed to the success of the 2021–22 NCAA Big South Champion Longwood Lancers women's basketball team. In addition to his applied work, Joshua has taught sport and exercise psychology at Lethbridge College and works extensively with WHL and NHL draft picks, providing tailored mental performance support that goes beyond the team setting. Whether he’s supporting a team’s culture or guiding individual athletes through high-stakes challenges, Joshua’s mission is simple: empower people with the mindset and mental skills they need to perform at their best and enjoy their sport.
CONTACT US FOR YOUR SOLUTION
If interested in us working with your team or organization, pricing, and how to get started. Please, fill out the contact form to get the process started!